Welcome to the blog of Marla.ie, Waterford

We developed a major brand and image push for our home city of Waterford in relation to tourism. The brand was Waterford City – Picture the Experience. The concept was based on the fact that most tourists take pictures of their experiences in a region / city etc. Therefore, the picture frame acts as an anchor but also as an infinitely changing brand in its own right.

We also hand illustrated a walking map of the city, original characters, fully interactive map, diverse and in depth CMS website with dynamic calendar and custom HDR photography. The sub brands have individual frames so they can represent different themes, holidays or events. The site will be officially launched July 2010.

This year the Summer City Festival in Waterford spans through July and August. Márla.ie designed a poster / programme brochure for the festival. The theme was, bright, colourful, fun and energetic.

Márla.ie were commissioned by the city council to create a promotional pack for potential sponsors of the Waterford Harvest Food Festival. We created a brand identity and brochure pack with inserts.

Márla.ie created the brand identity and packaging design for Aruna sauces, a brand which advocates only 100% natural ingredients. The product was officially launched as the new product range of Fuchsia House by Tom Doorley, food critic on Thursday 25 th February 2010. Aruna is a range of artisan sauces made by Sarajit Chanda, Fuchsia House Restaurant, Ardee. The recipes are all authentic and belong to Sarajit’s mother, Aruna. Thus they bear her name.

We recently completed the Portobello Distance Learning brochure design. This brochure ties in with the layout and feel of the original brochures, but also has distinctive individual properties.

A showcase of  last years brand identity design at Márla.ie. Ah,Nostalgia.

This month’s Construction Ireland magazine will feature a KCC Architectural advert designed by our good selves. The advert consists of a bespoke illustration which explains what KCC does in its relevant service offerings.

We recently designed and illustrated the JFK Dunbrody Festival artwork. It was the 10th anniversary so we tried to keep it fun and show New Ross in an illustrative format. For more information on the event, log onto their facebook page here and follow.

We designed an 8 page recipe booklet to accompany Neven Maguire’s cookery demonstrations. The booklet was issued as a parting gift to those who attended.

Neven Maguire is an Irish celebrity chef and television personality from Blacklion, County Cavan, Ireland. He is also the head chef and proprietor of the MacNean House and Restaurant. Maguire has published and launched several cookbooks and features regularly on television and radio in his native country. He owns a weekly column in the Irish Farmers Journal. Márla.ie were commissioned to develop both an Identity for Neven as a brand but also an identity for his award winning restaurant, Mac Nean House.